Focal Attractions is a publishing and events company specialising in the media, marketing, film and television sectors in Australia and Asia.

Focal’s portfolio includes mumbrella.com.au, a website and e-newsletter covering everything under Australia’s media, marketing and entertainment umbrella with news, opinion and comment. Encore is our weekly tablet-only magazine for the sector.

Focal also produces mumbrella.asia, which performs the same role for the Asian market from offices in Hong Kong and Singapore.

We also produce a series of events including Mumbrella360, the Mumbrella Awards, the Festival of Branded Content and Entertainment, and CommsCon.

Our training portfolio includes Mumbrella Digital School, Mumbrella Social Media Academy, Mumbrella Content Marketing Academy and our Masterclass series focusing on areas including community management, media metrics and gamification.

Focal Attractions was named Small Publisher of the Year by Publishers Australia in 2012 and Mumbrella was named Website of the Year in 2011 and 2012. Mumbrella360 was voted Australia’s Conference of the Year at the 2012 Australian Event Awards.