Focal Attractions is a New Media publishing company specialising in marketing and travel in Australia.

Focal’s portfolio includes mumbrella.com.au, a website and e-newsletter covering “everything under Australia’s media and marketing umbrella” with news, aggregated content and comment. Sister title thumbrella.com.au performs the same role for Australia’s travel and hospitality industries.

It also boasts an events series, the Mumbrella Masterclass, the first of which took place in Sydney on April 22 entitled “Social media as a marketing tool”. For more information, click here.

Focal’s travel portfolio includes a digital newsletter, Backpacker Trade News, which targets Australia and New Zealand’s independent travel industry, and a related event, the Adventure & Backpacker Industry Conference and Golden Backpack Awards Dinner (www.abic.tntdownunder.com).